如何看懂一只股票的題材與故事

From this book is written by both Stock master from japan.
1 is from retails representative another 1 from institute representative.

From Retails Rep
Retail investor have advantage on small fund and speed while institute have others advantage on research news and fund size but they action is slow.
Focus on Small mid stock instead of big stock as they can give back big return.rather than those mature stock. as their growth is limited.
Also the big mature stock have many investor looking at it. so the growth space is limited and share price have reflected all the news.

From Institute Rep
Institute investor normally will be invest rather than gamble.  Invest in a company means to evaluate the cash flow generate from this company in future. buy the company which can generate cash flow instead of monitor pricing trend.
Invest theme can be seen from anywhere and everywhere, from observation find out what is the trending and what is the lead.
Example to find some lead from gaming website which is the current hottest game ranking etc..
also if you see a restaurant so many ppl queue to verify if due to its food or environment or because of its location or others factor. if due to its restaurant food or services then to check if others branch also doing as good as this.
Focus on find out a good management team and CEO, definition of good is such that the team is open minded and working together, good company culture will sustain and cannot be copy elsewhere.

Summary
Both have shown their success in stock, but it is always depends on individual to find out what is the best method for own. their is no such fixed theory or formula for this. it is always change from time to time. individual shall find out own way.